UX/UI Designer from Berlin

Hey there! 👋 I'm Wolfgang.
Bridging the gap between people and pixels.

I'm a UX/UI Designer with over 10 years of experience.

My approach? Figure out what users actually need (not what we think they need), then build something that doesn't make them want to throw their laptop out the window.

I do user research, UI/UX design and design systems. Basically, I'm the person who asks "but why would someone click that?" before anyone builds it.

I believe good design should be like a good joke: if you have to explain it, it's probably not working.

When I'm not staring at Figma, you'll find me diving into ableton, producing music, reading tons of books about psychology and behavioral economics (and yes, often also fiction, fantasy and sci-fi books), tinkering with new AI tools, or attempting to explain to my friends why that button placement is giving me anxiety.

I'm always learning something new, whether it's a design trend or why humans do the weird things they do.

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Experience & Background

Self-Employed UX/UI Designer

2019 - Present

Leading strategic positioning projects for companies, entrepreneurs, and NGOs. Conducting workshops for online strategy development and delivering end-to-end UX solutions.

  • User research and usability testing
  • Information architecture and wireframing
  • Rapid prototyping and iterative design
  • Analytics-driven optimization and A/B testing
  • Stakeholder workshops and client collaboration
  • Technical implementation and front-end QA
Webdesign Business Website

Agency Experience

2015 - 2019

Web Designer & Developer at WDM Webdesign München, gaining valuable experience in client work, project management, and collaborative design processes.

  • Web design and development for diverse clients
  • Project management and client communication
  • Collaborative design processes in team environment
  • Prototyping and iterative design
  • Technical implementation and problem-solving

Education

2011 - 2015

Bachelor of Engineering in Media Technology from Technische Hochschule Deggendorf. Thesis: "Application of Design Patterns for Responsive Website Modules"

Media Designer

2004 - 2009

Started as apprentice and progressed to Media Designer role at Landshuter Zeitung. Mastered design principles, typography and visual communication in media production.

Skills & Expertise

Design & Research

  • 🎨 User Experience and Interface Design
  • 🔍 User Research & Testing
  • 🎙️ User Interviews
  • 🏗️ Information Architecture
  • 📱 Prototyping & Wireframing
  • 🧩 Design Systems

Tools & Technology

  • 🎯 Figma, Miro, Boardmix, Notion
  • 💻 HTML, CSS, JavaScript, PHP
  • 🌐 WordPress
  • 🤖 AI Tools (Claude, Claude Code, Gemini, Midjourney)
  • 🎨 Adobe Creative Suite

Specialized Knowledge

  • 🧠 Behavioral Economics
  • 🧭 Psychology & User Behavior
  • 📈 SEO & Digital Marketing
  • 📊 Business Strategy
  • 🎪 Workshop Facilitation

Work Philosophy

Great design isn't just about making things look pretty... It's about solving real problems for real people. My approach is rooted in understanding user needs, business objectives, and technical constraints.

What makes me different:

  • No jargon juggling: I speak in clear, understandable language
  • Focus on essentials: Not chasing trends, but solving problems
  • Collaborative approach: Working together, not performing solo
  • Love for Devs: Speaking their language so we can build great things together, not fight over impossible designs
  • Business understanding: Balancing user needs with business goals

Working With Me

Problem-Solver

I can explain complex concepts simply, ensuring everyone on the team understands and can contribute effectively.

Self-Directed

I take ownership without needing constant guidance, while maintaining open communication and collaboration.

Continuous Learner

I'm constantly updating my knowledge in design, psychology, technology, and business to stay ahead of the curve.

Active Listener

I focus on understanding the real problem before jumping to solutions, ensuring we're solving the right challenges.

Beyond Pixels & Prototypes

🌍
Languages

Native German, English (C1)
and terrible Spanish (basically "hola" and "adios" level)

🧠
Psychology Enthusiast

My passion for behavioral economics and psychology helps me create better user experiences

🤖
AI Early Adopter

Actively exploring AI tools and their applications in design and development processes

🎵
Electronic Music Producer

I create electronic music in my spare time and I'm currently learning to DJ. My producer name is nasewise

🍄
Mushroom Hunter

I love foraging for mushrooms in Berlin's forests. I only know a few species, but importantly, they're the ones that won't kill me

🧗‍♂️
Bouldering & Skatesurfing

You'll often find me bouldering or skatesurfing at Tempelhofer Feld in Berlin. Perfect combo of problem-solving and trying not to fall on my face

✈️
Travel Enthusiast

I'm constantly exploring new places around the world, collecting inspiration and cultural insights along the way

🤓
Nerd

I get genuinely excited about psychology, new technologies, design patterns and random topic deep-dives. My friends have learned to just nod and smile

Currently Available

I'm open to new opportunities and collaborations. Whether you're looking for:

  • Full-time UX/UI Designer positions
  • Contract/Freelance projects
  • Design consultation and workshops
  • Strategic UX/UI partnerships

Let's discuss how we can work together to create exceptional user experiences.

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